The Boss Baby Stroller
The Boss Baby Stroller is illustrated in a typical in-use scenario. The Boss Baby Stroller has luxury features that include heating, cooling, Bluetooth connectivity, and a removable video screen. The Boss Baby Stroller has all the amenities that will keep an infant entertained and warm on chilly days and cool during the summertime. Cup holders and snack trays for adults and infants and a set of Bluetooth speakers installed in the interior that includes LED lighting in the hood. The Boss Baby Stroller comes standard with all the modern technology the will keep any infant comfortable, entertained, and happy regardless of the weather conditions.
Unique Features
The push bar located at the back of the stroller contains all the controls for operating the system, as well as a Bluetooth connection light and USB charging slots. A storage bin is located between the frame rails underneath the child basket and between the front wheels. The system is powered by a re-chargeable battery that is located at the front of the stroller safely away from the child or the child basket compartment. The back handle of the stroller features dual cup holders for the parent or guardian in charge of the child and a convenient hook for hanging diaper bags, purses, or accessory bags.
The Boss Baby Stroller offers an unprecedented amount of amenities for the care and keeping of a small child in a stroller. The product features a sturdy, foldable frame with the many advances for keeping the child entertained with a system for holding a smartphone or tablet at a strategic location for entertaining videos. The bar with the mounted device hold also features snack trays and a cup holder for drinking cups or bottles. The system features Bluetooth technology speakers mounted on each side of the interior of the basket. A plush interior provides added comfort for the child. The interior is cooled or heated by a special system mounted underneath the interior to control the environment that the child is experiencing. The specially designed hood has three rows of LED lights that will keep the interior illuminated when so desired. The hood is constructed to keep the interior shady on sunny days or to keep out rain or other types of weather.
The consumer base for any product could be said to be the entire population of any given area in which the product is marketed. While this may seem unrealistic, most authorities agree that target marketing, no matter how carefully designed, will inevitably attract consumers from non-targeted or unexpected markets. The trick for a manufacturer is to identify which ones and plan production accordingly.
Because the Boss Baby Stroller can serve so many potential consumers from a variety of different backgrounds, its primary target market seems overly broad. The markets analyzed are those of possible use, determined by specific applications of the product.
The information listed below details potential markets for the Boss Baby Stroller, but it must be noted that these particular markets are very wide. Please take note of the width and breadth of each category.
Consumer Base
Birth Rates by Age Group:
Women in the middle of their childbearing years have the highest birth rates. Specifically, rates are highest for women ages 30 to 34 (100.3 births per 1,000 in 2017), followed by those for women ages 25 to 29 (98 births per 1,000) and women ages 20 to 24 (71 births per 1,000).
Furthermore, there are currently over 17.3 million moms that belong to the millennial generation.
In conclusion, Boss Baby Stroller is a company that targets millennials who prioritize luxury experiences for their babies. With its high-end and stylish strollers, Boss Baby Stroller aims to provide a premium experience for parents and their little ones. By catering to this specific target audience, Boss Baby Stroller can establish itself as a brand that offers unparalleled quality and exclusivity in the baby stroller market. With a focus on luxury, convenience, and innovation, Boss Baby Stroller is sure to meet the needs of parents who want nothing but the best for their babies.